Swedish metal priestess Liv Sin has released the video for her newest single, King of the Damned," out now through Despotz Records. The track is both heartfelt and in your face at the same time as it concerns one of Liv's most passionate loves, animals. And specifically wildlife. She has teamed up with American website, Antihero for the video's premiere.
""For me, this song is a call to action to everyone that we as humans will soon extinguish all of the world's wildlife," Liv says. "And we need to take action immediately otherwise there will be nothing left. I got the inspiration to the lyrics from Nick Brandts exhibition ‘Inherit the Dust’ (a photo exhibition where Brandt revisited places where he used to take pictures of the wildlife, and how its landscapes are now of garbage and people living in the garbage) and the shooting of Cecil the Lion. For me, both of those events are extremely depressing and not very flattering for mankind. Unfortunately that's the way we are heading if we do nothing. Remember "Lion King"? Well, soon there is not going to be any "King of the Jungle" left, they will be "King of the Damned" instead.
She continues, "I wish that everyone would take a minute to just think about it, about how we are treating our world. We chose to cooperate with a Swedish animal rights organization called Djurens rätt on this song. All of the profits of this song from our Bandcamp site will go to them. You can also donate through PayPal at firstname.lastname@example.org."
Check out the new song turned video right HERE.