Just days after revealing her brand new artistic alter ego, dark pop artist HOLDN has released her debut single, “BURN,” with an accompanying music video. Mysterious and gritty, she unleashes an infectious, yet smooth synth-pop sound on her first solo track. HOLDN also provides listeners with an immediate visual in her rawest form, a music video that gives a small taste of real-life Gina Petro’s innovative alter ego. An alternative rock veteran, HOLDN is no stranger to stepping on to the stage and giving her audiences a place to feel safe in being who they are and giving them an electric, interactive performance that keeps her fans coming back for more. About the track, HOLDN states:
“‘BURN’ was and always will be one of the most special songs I have ever written. I had over 100 demos that I needed to sift through to narrow it down to the first song I would release to this world. During that process, my grandparents came over for a visit one afternoon that I was sitting in my basement sifting through demos. I invited my pop-pop downstairs to listen to some of the demos I had set aside for myself to listen to that day and after going through a few of the demos, ‘BURN’ came up. He stopped me from changing it and told me how much he loved it and made me play it again. Just a few short months later, my pop-pop unfortunately passed away. ‘BURN’ is about someone walking out of my life without warning and that person staying within close enough proximity to watch me struggle to stand back up while they continue on as if my pain was non-existent.”
New York City’s own self-proclaimed ‘rhythmic disciple’, HOLDN has made quite the arrival upon her first step into pop music with her debut single, ‘BURN’. She brings a full plate of emotion and honesty with a sharp-toothed side of unapologetic wit to the pop table, while graciously luring you in with her mysterious aesthetic and soulful, yet haunting, melodies. Hailing from the alt-rock world, she has previously stepped into the spotlight at festivals such as Vans Warped Tour & Skate and Surf Festival and onto stages across the country including Webster Hall, Starland Ballroom, and many more. She is tasteful, yet daring; but also shockingly enough, HOLDN is an ‘alter ego’ who just so happens to be herself in its most revealing form. “BURN” the video can be seen HERE.