Monster High's Spooky Clash with Sakar Intentional

Sakar International is teaming up with Mattel's Monster High to undergo a series of branded electronics that will range from computers, video games, cell phone accessories among other popular hands on electro knick-knacks. Aside from that the girl of her wills can deck out her room with a Monster High-branded message board that lights up, along with a bedroom doorbell, answering machine with phone and even a mini-fridge. Within the hands-on electronics scene such products include text messengers, wireless intercom sets, ear buds, MP3, CD players, walkie talkies, digital cameras and camcorders, headphones, speakers, flashlights, mouse pads, laptop sleeves, iPhone cases, plus tons more. All will incorporate the franchise's pink and black graphic design with the skulluette logo labeled on top.

This is the first time that Mattel has had a new intellectual property with such a diverse consumer product line of categories it would connect well in the long run. As such the delivers rich content and relatable storytelling via publishing, web, animation and live-action theatrical entertainment as well as consumer products in notable categories including apparel and accessories, and toys. Sakar Vice President of Licensing Liza Abrams goes on to say that "This license gives us the opportunity to work closely with an original property that is literally rewriting the rules of the entertainment franchise marketplace. It's a completely different challenge than working with a brand that has been an icon for decades," adding on further that "With its on-trend pop-goth aesthetic and relatable characters and storyline, Monster High has the potential to develop a monster-sized fan base."

VP Marketer Susie Lecker says "Integral to Mattel's launch of the Monster High franchise has been securing the right strategic partners for the brand," concluding that "Sakar's notable success in the electronics space and their creative integration of the Monster High aesthetic into their designs are in line with our objective to keep the brand on trend and relevant to today's gadget-focused girls." So without a doubt this franchise is just spicing thins up.

Ear Bud Headphones


Walkie Talkie

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