Die So Fluid Releases New Song and Video for "The Start Or The End"

Well it's been 7 months and 14 days so it must be time for another Die So Fluid single. Having informally abandoned the album format last year the band completes a triptych of epic recordings that all carry the message of unifying love and compassion for what's left of the human race. The Start or the End was completed by our three heroes in their different global lockdown hideouts – Los Angeles, London and Bologna. Ok there's been no official announcement but yeah Justin is the drummer now. I just changed the Wikipedia page so you know it must be true. As well as drumming he also mixed the single. The lush string arrangement was recorded in France by Egyptian violinist Samy Bishai of Natacha Atlas' band.

The video was created by Grog in Los Angeles, her home for over a decade now, and where she has been increasingly moved by the burgeoning homeless crisis and the ever expanding gulf between the have and have nots. Grog filmed at some of the newly sprung up satellites of skid row including the doorstep of Venice Beach. In the description of the video on YouTube will be a link to World Central Kitchen a charity that feeds the hungry and that Grog has supported in the past.

So what I was alluding to at the top of the page is Phil Collins' Another Day in Paradise. Sorry if you were expecting a Can't hurry love or, my favorite, Easy Lover. They done used a helicopter in that one. Check out the video HERE.

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