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Hasbro, a leading games, IP and toy company, today unveiled My Little Pony: Forever Friendship, a brand-new YouTube animated series introducing the next generation of pony adventures premiering on YouTube in early 2027.  

A feelings-first fantasy adventure, My Little Pony: Forever Friendship follows Twilight Sparkle, Pinkie Pie, Rainbow Dash and Fluttershy as they embark on a new journey of friendship, magic and self-discovery. Building on the legacy of My Little Pony: Friendship Is Magic and featuring beloved characters from that era, this new digital series introduces a fresh creative vision while staying true to the themes that have defined My Little Pony for generations. Through character-driven storytelling and heartfelt adventures, these bi-weekly, 9-minute episode drops on YouTube will explore individuality, belonging and emotional growth as the ponies navigate the everyday magic of friendship together.  

Led by Showrunner and Head Writer Gretchen Mallorie and Series Director Tayhan Mustafa, My Little Pony: Forever Friendship introduces a new visual direction for My Little Pony, defined by luminous color, iridescent magic and expressive design rooted in character and emotion. Developed in collaboration with Lil Critter Workshop and featuring key artistic contributions from acclaimed illustrator Nicholas Kole, the animated series brings a richly imagined vision of Equestria to life, balancing playful charm with emotional depth, while honoring the warmth and heart fans have long associated with the beloved brand. 

Bringing the characters to life is a talented voice cast featuring Jenna Weir as Twilight Sparkle, Ava Preston as Rainbow Dash, Kayla Samson as Fluttershy and Kaya Kanashiro as Pinkie Pie, delivering the warmth, energy and authenticity that defines this next chapter. 

“For over forty years, My Little Pony has remained one of Hasbro’s most beloved and enduring franchises, connecting with generations of fans around the world through stories rooted in friendship, imagination and creativity,” said Kim Boyd, President of Global Licensing & Entertainment, Hasbro. “With My Little Pony: Forever Friendship, we’re continuing to grow the brand through fresh storytelling, a visionary creative team and new entertainment experiences designed to inspire today’s audiences while staying true to the heart of what fans have always loved about My Little Pony.” 

Building on the news, Hasbro also unveiled a brand-new music track titled FOREVER FRIENDSHIP, a bright, feel-good anthem that celebrates the series' themes of connection, self-belief, and individuality. Performed by vocalist Cali Rodi and produced and written by Super Weirdo Productions, the track is a special cover of the show's theme song, which will be featured in the title sequence and performed by the pony voice cast. The anthem is available to stream now across major digital platforms, including Apple, Spotify and Amazon music. 

At its core, My Little Pony: Forever Friendship is a story about emotional growth, individuality and the everyday magic of connection. Through heartfelt adventures, humor and evolving friendships, the digital series invites a new generation of fans of all ages into a world where kindness and self-discovery take center stage. The series will come to life through bi-weekly 9-minute episode drops on YouTube, clipped and celebrated across social media platforms, ensuring we reach our multi-generational fans wherever they are.  

For more information on My Little Pony, please visit YouTube - https://www.youtube.com/user/mlpequestriagirls/mlpequestriagirls and follow the brand on social media on Facebook - https://www.facebook.com/mylittlepony/, Instagram - https://www.instagram.com/mylittlepony/ and TikTok - https://www.tiktok.com/@mylittlepony. Fans can also look forward to new music, evolved social media presence, and a podcast series that will accompany the My Little Pony: Forever Friendship series coming soon. 

Check out the new theme song HERE.

Check out the all-new cast right HERE.

Hasbro’s MY LITTLE PONY brand has teamed up with The Woobles to bring fans a charming, “wooblified” trio of beloved ponies: Applejack, Rainbow Dash, and Twilight Sparkle. Each character comes to life through custom kits filled with thoughtful, unique details including their signature Cutie Marks and a specially designed hook for an extra touch of magic. The MY LITTLE PONY x Woobles collection is available now at https://thewoobles.com/collections/my-little-pony-x-the-woobles for $40 each kit.

If you’re a fan of My Little Pony, let us be the first to say: Welcome to Ponyville! Featuring a wooblified trio of beloved ponies, this bundle is sweetly nostalgic, adorably fresh, and absolutely irresistible.

Whether you start with the brilliant magic of Twilight Sparkle, the authentic charm of Applejack, or the adventurous energy of Rainbow Dash, you’ll instantly feel the power of true friendship. Plus, each pony comes with loads of unique details, including her very own Cutie Mark and a custom hook. Not only that, but our Easy Peasy Yarn and step-by-step videos make everything so simple that even wooblin’ newbies will be able to gallop on through. So, hurry and trot over to Ponyville, ’cause it’s time to bring these magical new pals to life!

·       Applejack Crochet Kit

·       Rainbow Dash Crochet Kit

·       Twilight Sparkle Crochet Kit

Hasbro’s MY LITTLE PONY brand has launched a sparkling collection with streetwear brand Samii Ryan! The line includes seven colorful apparel items as well as a stylish handbag with favorite MY LITTLE PONY character designs so fans can wear the power of friendship daily. Samii Ryan’s collection is available for purchase today at https://bysamiiryan.com/ in women’s sizing, with prices ranging from $44 to $98. 

Hasbro's MY LITTLE PONY is celebrating 15 years of Friendship is Magic this year! To celebrate, fans around the world can now enjoy the MY LITTLE PONY – Friendship is Magic 15th Anniversary Album. Available now across digital platforms and select physical formats, the collection features fan-favorite songs from the series, honoring its legacy while introducing the magic of friendship to a new generation.
 
Listen now at the link HERE.

But in Los Angeles, California an event was held with some offerings of these products, but due to some mishap some items were lacking but there was still the fun in tact! Sweety treats were offered from cupcakes, cookies, candy, sneaks like cracks, mini sandwiches, cups filled with nuts and fruits, juice, water, and specialty sparking water drinks!

A make up corner with stick on stickers, glitter, glittery hair pieces, to doll yourself up with, along with the main attraction a patch bar, with star patches, My Little Pony pony patches, with free t-shirts to put the patches on. Each set up offered its own creative twist to be unique.

Outside there was a mini bounce house, carpet and pillows to relax upon, and everyone there, kids and adults alike just having a good time. The event ran from 11AM to 2PM, allowing all guests to be treated to some sweets and a good fun time together, in celebrating of My Little Pony's 40th anniversary and the honor of friendship day!

Hasbro, a leading games, IP and toy company, in collaboration with Reigning Phoenix Music, today unleashed a series of epic announcements for Cold Slither, a newly reimagined heavy metal band based on the infamous fictional group from the iconic 1985 animated series G.I. JOE: A Real American Hero.
 
"This isn't just an album – it's a sonic strike straight from Cobra Command!” said Cold Slither. “We're back, louder, heavier and deadlier than ever. We can’t wait for G.I. JOE fans and metalheads to experience the raw power of our music, culminating in our live debut at San Diego Comic-Con. Prepare your ears for total domination... Let’s Rock and Cobra Roll!”
 
Following the success of “Cold Slither” and “Knock Em Dread,” the band’s explosive new single, “Thunder Machine,” is now streaming on all major platforms, including Spotify, Apple Music and Amazon Music. The hard-hitting track, inspired by the Dreadnoks' brutal battle rig, delivers cinematic riffs and raw energy — an explosive anthem forged from chaos, rebellion and heavy metal fury.
 
The official music video for “Thunder Machine” also premieres today on Hasbro Pulse’s YouTube Channel HERE: https://www.youtube.com/watch?v=ONlUdlb3JUQ.

In addition, the identities of the band members have now been revealed as:

Zartan: Gus Rios, vocals/guitars (GRUESOME, UNION BLACK, LEFT TO DIE)

Ripper: Matt Harvey, guitars (EXHUMED, GRUESOME, LEFT TO DIE)

Torch: Ross Sewage, bass (EXHUMED, IMPALED)

Buzzer: Andy Selway, drums (KMFDM)

Calling Everypony! Gather your besties and head to Hot Topic for a new MY LITTLE PONY Fashion collection featuring looks inspired by Rainbow Dash, Pinkie Pie, and more. In addition to the fashion collection, Hot Topic also offers a wide range of MY LITTLE PONY tees, bags, jewelry, and gifts.

Retail Availability: Hot Topic stores and hottopic.com
Price Range: $24.90-$54.90

The iconic and irreverent sports culture brand Reebok and leading toy and game company Hasbro announce the next collaborative collection between the two brands: Reebok x MY LITTLE PONY. This magical kids-only footwear collection follows several successful capsules inspired by some of Hasbro’s most iconic franchises, from POWER RANGERS to PEPPA PIG.

The Reebok x MY LITTLE PONY collection showcases the latest generation of characters who were featured in the Netflix film MY LITTLE PONY: A New Generation, which debuted as the #1 Kids Title in 86 countries. Each shoe is inspired by one of the four adventurers who become friends along their journey: Zipp Storm, Sunny Starscout, Pipp Petals and Izzy Moonbow. All colorways incorporate details inspired by each of these characters, from seamlessly integrating their cutie marks on the heel tabs to the translucent outsole featuring the character’s names. Finishing each shoe is an extra dose of magic in the form of an impact activated light up heel clip.

All four colorways are available in Reebok’s beloved Classic Leather Step N Flash. See details on each colorway below.

•       “Zipp” Inspiration ($55 MSRP, $65 MSRP) – The first shoe in the collection is inspired by Zipp Storm, the cool and curious daredevil Pegasus princess of Zephyr Heights. The shoe brings Zipp to life with custom wing eyestay accents and thunderbolt details on the upper.

•       “Sunny” Inspiration ($55 MSRP, $65 MSRP) – This colorway is for the outgoing little one who emulates Alicorn Sunny Starscout. The skate logo on the heel tab and star embellishments on the toe evoke Sunny’s adventurous and optimistic spirit.

•       “Pipp” Inspiration ($55 MSRP, $65 MSRP) – Take one look at the musical notes on the side of this colorway and the shoe will be instantly recognizable as belonging to stylish and talented Princess Pipp Petals. The pop icon’s bright personality and beautiful voice transform this Classic Leather through the pink/purple coloring and additional music icon logos on the heel tab.

·       “Izzy” Inspiration ($55 MSRP, $65 MSRP) – The most sparkly of all ponies, fun-loving Izzy brings her creative spirit and love for glitter to the final shoe in the collection. Featured throughout the colorway are sparkle details from the laces to the branding marks, which pay homage to Izzy’s bold design sense and artistry.

Since launching in 1983, MY LITTLE PONY has catapulted from an iconic toy brand into a worldwide entertainment universe with toys and games, licensed consumer products, publishing, music, digital gaming, live experiences and much more.

The Reebok x MY LITTLE PONY collection will be available in toddler sizing (4-10) and preschool sizing (10.5-13.5, 1-3) at Reebok.com and Journeys.com beginning February 16th, 2024.

Fanhome, the leader in subscription-based collections and models, under license from global branded entertainment leader Hasbro, brings the action-packed world of TRANSFORMERS home to fans across North America this summer with the launch of the TRANSFORMERS Optimus Prime subscription. This is the ultimate screen accurate replica of the iconic Autobot leader as he appeared in the 2007’s TRANSFORMERS that kicked off the live action film franchise.

Standing nearly 2 feet tall and composed of meticulously detailed metal and ABS plastic parts, Optimus Prime will be the centerpiece of a collection with features such as light-up effects and full articulation for maximum posability. A fresh shipment from Fanhome brings the Optimus Prime figure to life each month with components for a specific part of the build, along with step-by-step instructions and all the necessary tools for assembly. (**Note: This Autobot figure does not transform.)

Builders will get to know Optimus Prime and the TRANSFORMERS universe throughout the subscription with a special full-color monthly magazine. Learn about his origins, his home planet, Cybertron, and the interstellar struggle between the Autobots and the Decepticons.  Dive into TRANSFORMERS lore and explore how the franchise of convertible toy robots was born in the 80s and became a worldwide multimedia phenomenon. Become an expert on Autobot and Decepticon characters such as Bumblebee and Megatron with insightful articles and informative “Fact Files,” and go behind the scenes to discover little known facts and images about the TRANSFORMERS movies and how they continue to bring this epic story to life for new generations of fans.

Fanhome Optimus Prime subscribers also will receive exclusive gifts at various stages, such as a pair of large (10x16 inches) full-color posters of Optimus Prime, an exclusive Optimus Prime ceramic mug, and T-shirt. 

About TRANSFORMERS:

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

More information and sign-up details are available at Fanhome.com.