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Hasbro, a leading games, IP and toy company, today unveiled My Little Pony: Forever Friendship, a brand-new YouTube animated series introducing the next generation of pony adventures premiering on YouTube in early 2027.  

A feelings-first fantasy adventure, My Little Pony: Forever Friendship follows Twilight Sparkle, Pinkie Pie, Rainbow Dash and Fluttershy as they embark on a new journey of friendship, magic and self-discovery. Building on the legacy of My Little Pony: Friendship Is Magic and featuring beloved characters from that era, this new digital series introduces a fresh creative vision while staying true to the themes that have defined My Little Pony for generations. Through character-driven storytelling and heartfelt adventures, these bi-weekly, 9-minute episode drops on YouTube will explore individuality, belonging and emotional growth as the ponies navigate the everyday magic of friendship together.  

Led by Showrunner and Head Writer Gretchen Mallorie and Series Director Tayhan Mustafa, My Little Pony: Forever Friendship introduces a new visual direction for My Little Pony, defined by luminous color, iridescent magic and expressive design rooted in character and emotion. Developed in collaboration with Lil Critter Workshop and featuring key artistic contributions from acclaimed illustrator Nicholas Kole, the animated series brings a richly imagined vision of Equestria to life, balancing playful charm with emotional depth, while honoring the warmth and heart fans have long associated with the beloved brand. 

Bringing the characters to life is a talented voice cast featuring Jenna Weir as Twilight Sparkle, Ava Preston as Rainbow Dash, Kayla Samson as Fluttershy and Kaya Kanashiro as Pinkie Pie, delivering the warmth, energy and authenticity that defines this next chapter. 

“For over forty years, My Little Pony has remained one of Hasbro’s most beloved and enduring franchises, connecting with generations of fans around the world through stories rooted in friendship, imagination and creativity,” said Kim Boyd, President of Global Licensing & Entertainment, Hasbro. “With My Little Pony: Forever Friendship, we’re continuing to grow the brand through fresh storytelling, a visionary creative team and new entertainment experiences designed to inspire today’s audiences while staying true to the heart of what fans have always loved about My Little Pony.” 

Building on the news, Hasbro also unveiled a brand-new music track titled FOREVER FRIENDSHIP, a bright, feel-good anthem that celebrates the series' themes of connection, self-belief, and individuality. Performed by vocalist Cali Rodi and produced and written by Super Weirdo Productions, the track is a special cover of the show's theme song, which will be featured in the title sequence and performed by the pony voice cast. The anthem is available to stream now across major digital platforms, including Apple, Spotify and Amazon music. 

At its core, My Little Pony: Forever Friendship is a story about emotional growth, individuality and the everyday magic of connection. Through heartfelt adventures, humor and evolving friendships, the digital series invites a new generation of fans of all ages into a world where kindness and self-discovery take center stage. The series will come to life through bi-weekly 9-minute episode drops on YouTube, clipped and celebrated across social media platforms, ensuring we reach our multi-generational fans wherever they are.  

For more information on My Little Pony, please visit YouTube - https://www.youtube.com/user/mlpequestriagirls/mlpequestriagirls and follow the brand on social media on Facebook - https://www.facebook.com/mylittlepony/, Instagram - https://www.instagram.com/mylittlepony/ and TikTok - https://www.tiktok.com/@mylittlepony. Fans can also look forward to new music, evolved social media presence, and a podcast series that will accompany the My Little Pony: Forever Friendship series coming soon. 

Check out the new theme song HERE.

Check out the all-new cast right HERE.

Hasbro’s MY LITTLE PONY brand has teamed up with The Woobles to bring fans a charming, “wooblified” trio of beloved ponies: Applejack, Rainbow Dash, and Twilight Sparkle. Each character comes to life through custom kits filled with thoughtful, unique details including their signature Cutie Marks and a specially designed hook for an extra touch of magic. The MY LITTLE PONY x Woobles collection is available now at https://thewoobles.com/collections/my-little-pony-x-the-woobles for $40 each kit.

If you’re a fan of My Little Pony, let us be the first to say: Welcome to Ponyville! Featuring a wooblified trio of beloved ponies, this bundle is sweetly nostalgic, adorably fresh, and absolutely irresistible.

Whether you start with the brilliant magic of Twilight Sparkle, the authentic charm of Applejack, or the adventurous energy of Rainbow Dash, you’ll instantly feel the power of true friendship. Plus, each pony comes with loads of unique details, including her very own Cutie Mark and a custom hook. Not only that, but our Easy Peasy Yarn and step-by-step videos make everything so simple that even wooblin’ newbies will be able to gallop on through. So, hurry and trot over to Ponyville, ’cause it’s time to bring these magical new pals to life!

·       Applejack Crochet Kit

·       Rainbow Dash Crochet Kit

·       Twilight Sparkle Crochet Kit

Hasbro’s MY LITTLE PONY brand has launched a sparkling collection with streetwear brand Samii Ryan! The line includes seven colorful apparel items as well as a stylish handbag with favorite MY LITTLE PONY character designs so fans can wear the power of friendship daily. Samii Ryan’s collection is available for purchase today at https://bysamiiryan.com/ in women’s sizing, with prices ranging from $44 to $98. 

Hasbro's MY LITTLE PONY is celebrating 15 years of Friendship is Magic this year! To celebrate, fans around the world can now enjoy the MY LITTLE PONY – Friendship is Magic 15th Anniversary Album. Available now across digital platforms and select physical formats, the collection features fan-favorite songs from the series, honoring its legacy while introducing the magic of friendship to a new generation.
 
Listen now at the link HERE.

But in Los Angeles, California an event was held with some offerings of these products, but due to some mishap some items were lacking but there was still the fun in tact! Sweety treats were offered from cupcakes, cookies, candy, sneaks like cracks, mini sandwiches, cups filled with nuts and fruits, juice, water, and specialty sparking water drinks!

A make up corner with stick on stickers, glitter, glittery hair pieces, to doll yourself up with, along with the main attraction a patch bar, with star patches, My Little Pony pony patches, with free t-shirts to put the patches on. Each set up offered its own creative twist to be unique.

Outside there was a mini bounce house, carpet and pillows to relax upon, and everyone there, kids and adults alike just having a good time. The event ran from 11AM to 2PM, allowing all guests to be treated to some sweets and a good fun time together, in celebrating of My Little Pony's 40th anniversary and the honor of friendship day!

Calling Everypony! Gather your besties and head to Hot Topic for a new MY LITTLE PONY Fashion collection featuring looks inspired by Rainbow Dash, Pinkie Pie, and more. In addition to the fashion collection, Hot Topic also offers a wide range of MY LITTLE PONY tees, bags, jewelry, and gifts.

Retail Availability: Hot Topic stores and hottopic.com
Price Range: $24.90-$54.90

Outright Games, the leading publisher of family-friendly interactive entertainment, in collaboration with Hasbro, a leading toy and game company, has revealed the newest video game based on the iconic MY LITTLE PONY franchise with MY LITTLE PONY: A Zephyr Heights Mystery. The title follows Sunny, Izzy, Misty, Pipp, Zipp and Hitch on an open-world cooperative adventure set in the kingdom of Zephyr Heights, as they stop a strange magic from turning the world upside down. Developed by Drakhar Studio, MY LITTLE PONY: A Zephyr Heights Mystery is launching on 17 May for the Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S and PC.

In this open-world mystery adventure, everypony can return to the kingdom of Equestria. Choosing from any one of the Mane Six, players will work together to tame an unstable magic which has sent the cloud city of Zephyr Heights out of control. Along the way, players can find more ways to have fun with replayable minigames like Pipp’s Photo Shoot, Hitch is on the Trail, and Sunny’s Smoothie Delivery. Special collectibles, photo opportunities and a closet full of accessories are also available for fans to customise their personal hooftastic style.

Bringing the magic of friendship to new heights, MY LITTLE PONY: A Zephyr Heights Mystery also includes the option of two-player co-op, to uncover the magical mystery with another special pony pal!

From its launch in 1983, MY LITTLE PONY has evolved from an iconic toy line into a worldwide entertainment universe. In September 2021, MY LITTLE PONY: A NEW GENERATION launched on Netflix and introduced a new generation of ponies to a new generation of kids. The movie kick-started a new era for the brand, with a focus on inspiring today’s kids to explore, express and celebrate what makes them unique. MY LITTLE PONY celebrated 40 years of heritage in 2023, solidifying its status as a multi-generational brand with a global and timeless appeal among pony-loving fans.  Following the successful release of MY LITTLE PONY: A Maretime Bay Adventure in 2022, MY LITTLE PONY: A Zephyr Heights Mystery invites fans to return to Equestria and explore a whole new story of magic and excitement.

“MY LITTLE PONY has a timeless impact across generations and through our longstanding relationship with Hasbro, we plan to continue the legacy of MY LITTLE PONY for years to come,” said Stephanie Malham, COO of Outright Games. “With the upcoming launch of MY LITTLE PONY: A Zephyr Heights Mystery, we are committed to promoting the values of self-expression, magic and friendship that MY LITTLE PONY is best known for. With the addition of co-op, a brand-new storyline and exciting gameplay, we are sure fans of all ages will be thrilled to once again experience the magical world of MY LITTLE PONY!”

“Outright Games has a long history of bringing high quality, family-focused games to market and understands the lore, longevity, and magic behind MY LITTLE PONY,” said Eugene Evans, SVP Digital Strategy and Licensing at Wizards of the Coast and Hasbro. “Growing our digital games portfolio through licensing and development remains a key strategy for us. We are committed to bringing our beloved brands to life for players in new and imaginative ways by working with creative partners from all over the world.”

MY LITTLE PONY: A Zephyr Heights Mystery is available 17 May on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S and PC.

Check out the full game announcement trailer HERE.

The iconic and irreverent sports culture brand Reebok and leading toy and game company Hasbro announce the next collaborative collection between the two brands: Reebok x MY LITTLE PONY. This magical kids-only footwear collection follows several successful capsules inspired by some of Hasbro’s most iconic franchises, from POWER RANGERS to PEPPA PIG.

The Reebok x MY LITTLE PONY collection showcases the latest generation of characters who were featured in the Netflix film MY LITTLE PONY: A New Generation, which debuted as the #1 Kids Title in 86 countries. Each shoe is inspired by one of the four adventurers who become friends along their journey: Zipp Storm, Sunny Starscout, Pipp Petals and Izzy Moonbow. All colorways incorporate details inspired by each of these characters, from seamlessly integrating their cutie marks on the heel tabs to the translucent outsole featuring the character’s names. Finishing each shoe is an extra dose of magic in the form of an impact activated light up heel clip.

All four colorways are available in Reebok’s beloved Classic Leather Step N Flash. See details on each colorway below.

•       “Zipp” Inspiration ($55 MSRP, $65 MSRP) – The first shoe in the collection is inspired by Zipp Storm, the cool and curious daredevil Pegasus princess of Zephyr Heights. The shoe brings Zipp to life with custom wing eyestay accents and thunderbolt details on the upper.

•       “Sunny” Inspiration ($55 MSRP, $65 MSRP) – This colorway is for the outgoing little one who emulates Alicorn Sunny Starscout. The skate logo on the heel tab and star embellishments on the toe evoke Sunny’s adventurous and optimistic spirit.

•       “Pipp” Inspiration ($55 MSRP, $65 MSRP) – Take one look at the musical notes on the side of this colorway and the shoe will be instantly recognizable as belonging to stylish and talented Princess Pipp Petals. The pop icon’s bright personality and beautiful voice transform this Classic Leather through the pink/purple coloring and additional music icon logos on the heel tab.

·       “Izzy” Inspiration ($55 MSRP, $65 MSRP) – The most sparkly of all ponies, fun-loving Izzy brings her creative spirit and love for glitter to the final shoe in the collection. Featured throughout the colorway are sparkle details from the laces to the branding marks, which pay homage to Izzy’s bold design sense and artistry.

Since launching in 1983, MY LITTLE PONY has catapulted from an iconic toy brand into a worldwide entertainment universe with toys and games, licensed consumer products, publishing, music, digital gaming, live experiences and much more.

The Reebok x MY LITTLE PONY collection will be available in toddler sizing (4-10) and preschool sizing (10.5-13.5, 1-3) at Reebok.com and Journeys.com beginning February 16th, 2024.

With the highly anticipated launch of MY LITTLE PONY: A NEW GENERATION around the corner, Hasbro has released exclusive videos of the cast unboxing their characters’ corresponding toys for the first time!  Featured in the videos are stars Vanessa Hudgens, Sofia Carson, Kimiko Glenn, Liza Koshy and James Marsden. The all-new animated feature film premieres on Netflix September 24 with new characters to love, new locations to discover and new magic to reveal.

Watch Vanessa Hudgens’ first reaction to Rainbow Reveal Sunny, emphasizing it’s all about the rainbow ponytail and accessorizing it. Meanwhile, Sofia Carson shares her excitement for meeting Princess Petals and watching her race down the Royal Racing Ziplines along with Cloudpuff. See HERE for the full video of both!

The fun doesn’t stop there, tune in for more unboxings HERE from Kimiko Glenn as she shares her initial thoughts upon uncovering Unicorn Charms Izzy Moonbow, Liza Koshy’s adorable reaction to Crystal Adventure Pony Zipp Storm and James Marsden showing off Crystal Adventure Pony Hitch Trailblazer.

In the new movie, the unimaginable has happened...Equestria has lost its magic! Earth Ponies, Unicorns, and Pegasi are no longer friends and now live separated by species. But idealistic Earth Pony Sunny (Vanessa Hudgens) is determined to find a way to bring enchantment and unity back to their world. Teaming up with open-hearted Unicorn Izzy (Kimiko Glenn), the pair travel to faraway lands where they encounter the likes of charismatic and brave Pegasi Pipp (Sofia Carson) and Zipp (Liza Koshy) and the ever-responsible fellow Earth Pony Hitch (James Marsden). Their mission is full of misadventures, but these new best friends each possess their own unique and special gifts that may be just what this ponyverse needs to restore magic and prove that even little ponies can make a big difference.