Articles by "Arena"


Raw In Sect's hometown of Athens is the basis for new single "Arena", taken from the band's upcoming third album "Kitro".

Commenting on the song and video, lead vocalista/guitarist Kostas Diamandis says: ""Arena" is tied with Athens like a wordplay. In Greek it’s called "Athena" so the words resemble each other. The song/video is a hymn about the city itself. The traffic, the worn out buildings, the people, the stray cats and dogs and of course the streets are all part of what composes various parts of the city that you won’t find in tourist guides." Continuing ""Arena" is meant to depict the routine/everyday life of normal people and what one sees in a real walk through the city. We wanted to do this as the city itself has been a great source of inspiration throughout the entire record and are sure it’s going to inspire the viewers as well."

Kostas also says: ""Kitro" is about accepting things in order to grow. Arena is about pulling yourself together in an endless routine and accepting that situation. Therion is about getting in touch with the beast within you and accepting your primitive instincts – so each song is different, but they are all tied together. For example, there is another song on the record called Trauma that describes how an individual is emotionally tied to his/her wounds, they're addicted to them, making them a source of motivation, so they have to accept that in order heal themselves."

Check out the video here: https://www.youtube.com/watch?v=t71oxiuhu2Q.


After spending the last two years in live development, Arena is pleased to introduce its artist-friendly streaming music service Listen To Own.
 
The company’s Listen To Own hybrid ownership model expands upon Arena’s advertised premium artist payouts of $0.21 and $0.01 per stream -- figures well above the industry standard rates commercial web broadcasters like Pandora, Spotify, Beats Music, and YouTube are able to pay - by using a unique approach intended to regenerate consumer interest in owning music.
 
Once a listener plays any participating single song 5 times, Arena gives the listener the MP3 file to download and own while paying the artist $0.85, in addition to the $0.21 for the 5 streams, as if the listener had purchased the song to own directly. By combining traditional download revenue with premium stream payouts, artists are able to earn a potential $1.90 per track per listener - roughly twice what the iTunes download store could pay for the same purchase.
 
 Essentially, Arena allows listeners to access commercial free playlists from today’s most popular touring, and up-and-coming, acts without a monthly subscription, all while providing a platform for artists to maximize their revenue options.
 
 "Listen To Own makes it easy to picture what the transition to an economically viable and artist-friendly streaming model looks like while maintaining the historic understanding of what a sellable music 'unit' is in today's marketplace," says Damon Evans, Founder and CEO of Arena. "We can say with a high level of confidence that it no longer matters how many albums an artist has sold. All that matters now is how many listeners that artist can convert into owners."
 
 Arena is aimed to address and satisfy both the desires of music listeners and the needs of music artists.
 
 In order for artists to participate, they must request an invite. If accepted, the artist is required to sell merchandise through the platform and pay a one-time setup fee per project, which can be deferred depending on how well the project ranks on criteria such as originality, recording quality, professionalism, musicianship, and marketability.
 
 Listeners are encouraged to actively participate. In addition to streaming commercial free playlists and downloading music, registered users can submit fan reports on their local music scene, post original video content, and even write music reviews for Arena sales credits, which can be used to redeem merchandise, music, and movies.

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